Anyone who has ever used the internet knows that some websites are complete disasters. Usually they have a single blob of text with no simple way of navigating. These are the websites that we click on, then immediately press the back button as much as a late business professional waiting for the elevator. You’ve seen these sites. Here’s how to avoid the same reaction to your site.
Keep it simple.
If you need an instruction manual to navigate your site, you’ve gone too far. Make easy to identify tabs to help users find what they’re looking for. At the same time, don’t put everything on a single page and hope people can find what they want. It’s all about balance. Sites like WordPress and Wix offer easy layouts that can be adjusted according to the content of the site. For example, an event planning site should have tabs for packages or features, contact information, and photos, preferably in labelled albums. This way the user can easily find all the information they’re looking for.
Keep it flexible.
Everyone and their mothers uses their phones to look up information on the go. In order to have a successful website, you need to make sure it works on both the computer and mobile devices. Some sites will offer way to edit both versions. Others will automatically make your site versatile. And others still won’t offer any way to help this matter so do your research before creating your site.
Keep it you.
No one wants to visit five identical websites. No matter how you create your site, make sure it embodies your company and field. Standing out in a customer’s mind can be vital to gaining a steady flow of traffic or customers. The company’s personality should be evident through the website, so don’t be afraid to be yourself. Just make sure your personality is easy to navigate.
The following link gives a more in-depth explanations and how-to’s for responsive web design: https://www.smashingmagazine.com/2011/01/guidelines-for-responsive-web-design/.
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