The world of today is becoming increasingly more dependent on the use of mobile devices. This makes those devices a key target within the marketing world, especially since the buying window for items has shrunk. With that in mind, it is no wonder that marketing automation has grown in popularity in recent years. For those who don’t know, marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
In other words, it is a system that aids in the marketing process and can do certain tasks automatically. It can keep track of customer searches and market those items to them. It can also keep track of the behaviors and use those actions to better market to them. This system can automatically measure your return on investment (ROI) and suggest ways to optimize the impact on revenue. It can manage conversations across channels and aid in customer interaction.
The main components of marketing automation are email marketing, social marketing, landing pages, predictions and scoring, campaign management, and analytics. With the information gathered by this system, companies both large and small are able to better understand their customers and produce marketing that is more effective with their target audience.
This system is a way to make the lives of marketers easier while also compiling more information on the consumers than a marketing team could. To some, this is a frightening concept. To others, it is an opportunity to learn what works best for consumers and do away with ineffective marketing strategies. It may be work a try.
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