Virtual reality is one of the latest technological trends that marketers are trying to figure out. This new tech can be used for many entertainment purpose, allowing the viewer to experience a variety of things, such as a roller coaster or a haunted house. Marketers … Continue reading The New Reality is Virtual
The world of today is becoming increasingly more dependent on the use of mobile devices. This makes those devices a key target within the marketing world, especially since the buying window for items has shrunk. With that in mind, it is no wonder that marketing automation … Continue reading Marketing Automation and You
We all get about 30 plus emails a day, with the content ranging from sales promotions to private conversations. That being said, it is easy for your company’s email to get lost in a sea of unread mail. Here are a few ways to stand … Continue reading Efficient Email Marketing
With websites, there’s always a risk that people are going to take one look and hop off in search of another site. That’s why your landing page needs to be designed in a way that is both visually and informationally appealing to the viewer. You … Continue reading Optimizing Your Landing Page
When marketing on any digital platform, it is critical to create content that engages your customers. Remember that it’s not all about your product or service, it is also about how consumers connect with your brand. Follow these basic guidelines for increased interaction and hopefully … Continue reading Marketing Digitally
When it comes to social media, there are certain rules that need to be considered before you post that Tweet. Some may seem obvious but let’s refresh your memory, just in case. Know your audience Just because you’re advertising to mainly teens, doesn’t mean you … Continue reading Media of the Social Kind
Foe those who are in the dark about what content marketing is, it is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” To put … Continue reading Cohesive Content Marketing
When looking through varying sites, there is a certain style of writing that we are unconsciously attracted to. For all the people out there interested in starting a blog, or any website for that matter, mimicking this writing style is the best way to make … Continue reading Web Writing Basics
Anyone who has ever used the internet knows that some websites are complete disasters. Usually they have a single blob of text with no simple way of navigating. These are the websites that we click on, then immediately press the back button as much as … Continue reading Intro to Web Design and Layout
As we all get adjusted to 2017, we should start of the new year knowing what does and does not work in terms of marketing this year. Recently both Forbes and AdWeek released their predictions of what will be the best way to reach new … Continue reading Dos of 2017 Marketing
Countdown to Occasions 